One company in particular has been getting us fair excited about doing our feature- Sneaking Duck!
Sneaking Duck is a Sydney-based online business that sells funky, fashionable and affordable prescription
glasses. Founded in October last year by four young entrepreneurs,
Sneaking Duck was awarded two ORIA
awards (Online Retail Industry Awards) this year for 'most innovative
online retailer' and 'best customer experience'.
There are a few things we really like about Sneaking Duck. Firstly, the creators are all young, tech-savvy and taking risks in the online entrepreneurial world- exactly the market our feature is aimed at.
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| Mark Capps, CEO of Sneaking Duck |
Mark Capps, CEO
and founder of the business, worked for Google for six years before
branching out on his own. He says on his Sneaking Duck bio that he left Google to start his own online retail store because his 'eyes were fully opened to the scale of
possibility that is the internet and fell in love with online retail'.
The three other people behind Sneaking Duck- Mike, Michael and Jodie- are all also founders of successful online shoe retailer 'Shoes of Prey'.
The second thing we like about Sneaking Duck is that the site is so darned easy to use, smart and, well... cool. You can browse online their wide range of custom made designs with names like 'beached as', 'professor pivot' and 'birthday suit' (they are nude coloured). The process of buying itself is seamless and transparent: they call your
optometrist and get your prescription, they automatically choose the best
lens and coatings for you and they have one fixed price.
One more nifty advent of theirs is the virtual try on function, where you can upload a picture of yourself and see what each design looks like.
One more nifty advent of theirs is the virtual try on function, where you can upload a picture of yourself and see what each design looks like.
Lastly, it seems Mark Capps himself is bursting with entrepreneurial tips, with several of his own articles published on the retail e-commerce website power retail, detailing Sneaking Duck's semi- meteoric rise to online retail success.
For all of these reasons and more- we want Sneaking Duck to be part of our feature. So, I have sent off an email to them and am currently awaiting their response.
For all of these reasons and more- we want Sneaking Duck to be part of our feature. So, I have sent off an email to them and am currently awaiting their response.
The virtual try-on feature really takes away one of the main problems with online shopping; people wanting to see how it looks on them before purchasing it.
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