Over the four months I worked there, I found myself continually amazed by what its young owners - all in their mid 20s - had built. Go to Viparo's web site.
It was more than a pop-up store, and more than an online fashion label. They'd built a legitimate, strong and genuinely cool brand - and up until that point, it was entirely over the internet.
The idea came to Bert Ranoa, 27, four years ago, when he and two friends, all recent uni grads, noticed a gap in the international fashion market for cool, reasonably-priced leather jackets for 18-30 year olds.
After developing one core mens' jacket and selling it successfully on eBay, Viparo then expanded their offering to a full range of jackets, skirts, shorts, leggings and bags.
They now have a thriving online store, are regularly featured in eBay's fashion gallery, and (this is where I come into the picture) have experimented with a pop-up store in the city, allowing customers to try on garments before making expensive purchase decisions.
Behind the scenes on Viparo's A/W 2012 Men's photoshoot
Impressively, Viparo’s edgy branding and excellent social media strategy have earned them a large international customer base. This ability to access people shopping for winter clothing all year-round has been essential to Viparo's success - buoying, and even accelerating sales - during Australia's sweltering summers.
Bert has agreed to be part of our project... we look forward to bringing you more on Viparo!
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